Imerman Angels

I was profoundly motivated by Imerman Angels' mission to unite cancer fighters, survivors, previvors, and caregivers. Over several months of working closely with Imerman Angels to refine their brand’s visual identity, colors, and tone, I set out to design a website that prioritizes user experience and carries a unified voice across all platforms. I was inspired by the potential of this refreshed brand to support those navigating challenging journeys, channeling that inspiration into each aspect of the design process.

The reimagined approach to both the Imerman Angels website and social media now features vibrant colors, compassionate language, and a focus on the individuals who form this remarkable community. With a clear site structure, intuitive navigation, and inviting design details, my goal was to help grow Imerman Angels' peer-to-peer network and make their mission feel accessible and welcoming to all.